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Abstract Structure
James Chong

James Chong

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Director, Principal Architect

Registered Architect - New Zealand (6874), ANZIA

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LEED Green Associate

BArch (Hons), BAS

Registered Architect - Hong Kong, HKIA

James is deeply connected to the architectural landscapes of both New Zealand and Hong Kong. A graduate of University of Auckland - School of Architecture with First Class Honours, James spent over 17 years at a leading architectural practice in Hong Kong, gaining extensive experience in design, contract administration, and project management. A Registered Architect in Hong Kong since 2010, his leadership spans large-scale residential, commercial, and institutional developments across the public and private sectors in Hong Kong and China.

James has comprehensive experience across the full architectural process - from project inception to completion - with a portfolio that includes award-winning projects exemplifying design excellence, sustainability, and innovation.

Since returning to New Zealand in 2023, he has expanded his expertise to include bespoke residential and hospitality interiors, consent submission and construction detailing. As a Registered Architect in New Zealand, James continues to pursue his lifelong passion for architecture in the country where he grew up.

With over 20 years of international experience, James brings a strategic, design-led approach to projects of all scales - from complex multi-unit mixed use developments to finely crafted renovations. He is committed to delivering architecture that is thoughtful, sustainable, and responsive to both people and place.

Portfolio

James's architectural portfolio spans across major building types:

  • Urban design, public realm

  • Mixed-use development

  • Multi-unit residential

  • Single-family residential

  • Commercial

  • Retail

  • Hospitality

  • Institutional

  • Landscape architecture

Portfolio Experience Highlights

2023 - 2024

2024

Songbird Cafe Manawa Bay Auckland

2024

Pizza Hut Katikati

2023-2024

Ruby Red Cafe Auckland

2006 - 2023

2016-2023

LP10 Hong Kong

2006-2016

Double Cove Hong Kong

2015-2021

Terrace Concerto Hong Kong

2016-2023

Yan On Estate Hong Kong

2021-2023

Amoy Plaza Footbridge Hong Kong

2010-2020

Sunshine City Plaza, Hong Kong

2006-2007

Oriental Royal, Hangzhou, China

2006-2007

No 1 Jinshan Park, Fuzhou China

2006-2007

Hairun Noble, Fuzhou China

Completed while employed at Annan Interiors Limited.

Songbird Cafe, Manawa Bay, Auckland

Pizza Hut, Katikati

Ruby Red Cafe, Auckland

Completed while employed at DLN Architects Limited.

LP10 - Residential Development, Hong Kong

High-rise residential development comprising 2 tower blocks (1000 units, GFA 75,400 sqm), 52 & 55 storeys high above railway depot with clubhouse.

Construction Cost – NZ$200 Million 

Awards & Accreditations

  • Merit Award  – HK Green Building Awards 2023 

  • WELL Building Certification 

  • Gold – HKGBC BEAM Plus 

Double Cove - Mixed-Use Development, Hong Kong

Large-scale mixed-use development comprising 21 residential tower blocks (3500 residential units, GFA – 264,123 sqm), 16 to 32 storeys high with a shopping complex (GFA 10,000 sqm), clubhouse, and kindergarten 

Construction Cost – NZ$4 Billion 

Awards & Accreditations

  • International Property Awards 5-Star (Asia Pacific Region) 2015 – Winner (multiple categories): Residential High-Rise Development; Architecture Multiple Residence; Mixed Use Architecture 

  • China Property Awards 2014 – Winner, Residential Category 

  • Quality Building Award (Hong Kong) 2016 - Grand Award – Multiple Buildings Category 

  • Merit Award – HK Green Building Awards 2012 

  • Gold – LEED ND (First in HK) 

  • 3 Stars Rating – China Green Building Label 

  • Platinum – HKGBC Beam Plus 

Terrace Concerto - Social Housing, Hong Kong

Single Residential tower block (290 units, GFA 15,000 sqm), 29 storeys high with clubhouse and shop 

Construction Cost – NZ$100 Million 

Awards & Accreditations

  • Gold – HKGBC Beam Plus 

Yan On Estate - Mixed-Use Social Housing Development, Hong Kong

​Large-scale mixed-use social housing and commercial development comprising 5 subsidized housing blocks​, 3 public housing blocks (GFA – 185,000 sqm), retail and social welfare block​ (GFA – 18,000 sqm​).​​Construction Cost – NZ$330 Million​

Amoy Footbridge and Retail Alteration, Hong Kong

A 32 metres long, 5 metres wide pedestrian footbridge linking Amoy Plaza and East Kowloon Cultural Centre​,  including alterations works to Amoy Plaza​.

Construction Cost – NZ$12 Million​

Sunshine City Plaza Alteration, Hong Kong

Alterations works to the largest shopping complex in Ma On Shan, New Territories​, HK. Total Commercial GFA – 100,000 sqm

Oriental Royal - Residential Development, Hangzhou, China

Large-scale residential development

No.1 Jinshan Park – Commercial & Residential Development, Fuzhou, China​

Large-scale residential development

Hairun Noble – Commercial & Residential Development, Fuzhou, China

Large-scale commercial and residential development

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